BTS, Bang Si-hyuk, U.S. Time Cover

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방탄소년단·방시혁, 美 타임 표지 장식

[Seoul = News Pim] Reporter Lee Ji-eun = Bang Si-hyuk, chairman of BTS and Hive, decorated the U.S. Times.

Hive said on the 31st, "We have been selected as one of the world's top 100 most influential companies for the second consecutive year by Time (TIEM), a leading U.S. weekly magazine."

 

Time annually selects the "100 Most Influential People in the World" and also publishes a list of the "100 Most Influential Companies in the World."The list of the top 100 companies covers the entire industry sector and is finally selected by Time from among companies recommended by editors, correspondents and industry experts around the world by evaluating key factors including relevance, influence, innovation, leadership and performance.

Time selected Hive as the leader of the "THE POP POWERHOUSE" category on the list of the top 100 companies in 2022 and introduced it as "a company that is making innovation in the music industry."

In an interview with Chairman Bang Si-hyuk on the occasion of Hive's selection as one of the top 100 companies, Hive's vision is to become the world's best entertainment lifestyle platform based on music.We have reached the stage of expanding the boundaries of our industry," he said, citing the fact that "Hive, which started as a small entertainment company, has evolved and now has developed a 360-degree, all-round business based on artist and music IP, and has grown into an IP holder company like Disney."

In addition, Time cited Hive's business structure as the basis for Hive and BTS' success in the global music market despite the Pandemics situation.

The company has expanded its own value chain in the music industry, focusing on artist IP, and has created a business structure that influences the value of the music market itself.

Stressing that "the part that distinguishes Hive from other companies is its investment in technologies that enable online streaming concerts, artist-fan communion activities, ticketing, and MD product purchases," Time introduced Hive's global fandom platform Weverse, and heralded a further evolution of Weverse 2.0, including the integration of Naver's V-Live functions, to make its debut within the first half of the year.

He also mentioned the NFT project, which will be introduced through a joint venture established with Dunamu, and the "Original Story Project," which was launched in the first half of this year, among the projects that Hive starts to further promote the value of music.

"The essence of the hive is the company that runs the music business, and the essence of hive is the music and artist IP, so we will continue to develop the influence of IP while continuing to introduce new IPs," Time stressed, pointing to Hive's move to prepare for another emergence of powerful new teams in Korea, Japan and the U.S.

Hive Chairman Bang Si-hyuk and Hive's representative artist BTS decorated the time cover as cover models to mark the selection of the "100 Most Influential Companies in the World."Among the top 100 companies along with Hive are Apple, Disney and Amazon, and more information on selecting the "100 Most Influential Companies in the World" can be found on the Time website.

alice09@newspim.com