'D-1' Seventeen, a long-awaited global move [DA: Music]

https://bltly.link/rsuXeYv

‘D-1’ 세븐틴, 기다림이 즐거운 글로벌 행보 [DA:뮤직]

 

The group Seventeen (S.COUPS, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, The8, Mingyu, Dokyeom, Seungkwan, Vernon, and Dino) made an unusual promotion ahead of the release of their digital single "Darl+ing" on the 15th.

Seventeen will release its digital single "Darl+ing" at 1 p.m. on the 15th at home and abroad.It is a pre-released song from its fourth full-length album, which will be released in May, and expresses a new story that it wants to tell Carat (fandom name) around the world with SEVENTEEN's own emotions.

"Darl+ing," also Seventeen's first group English song, is a song that compares the warm gaze to everyone together and the meaning of "we become a complete one only when we are" to the process of love.

● Waiting is fun.

Just one day before the release of "Darl+ing," Seventeen released new song information one by one, drawing attention from music fans around the world.After announcing a variety of contents through a scheduler, the song was released for the first time through a title poster."Darl+ing" has the meaning of "special you and I meet and become a complete one as we are" by adding an addition sign (+) to the song name.

The voice message contained parts of the song.In a different format using text messages, fans who were waiting for the release of their new song gave both joy and excitement.It also aroused curiosity with messages such as "Been waiting for your call every night" and "But I can't wait no more."

In addition, various promotions such as "Darl+ing" mood teasers, official photos and music video teasers have raised expectations for "Seventeen Emotions."

● The global move of K-pop leaders

Seventeen is targeting global music markets in earnest by collaborating with Apple.For the first time as a K-pop artist, he joined the Today at Apple Remix session program so that he could experience his music in a more creative and creative way.

Session participants can make their own "Darl+ing" remix, which is the only one in the world, through Today at Apple's "Music Institute: Seventeen Remix."The session will be expanded to Apple stores across the Asia-Pacific region after its first appearance in Apple Myeongdong on the 15th.

For a more realistic sound experience, "Darl+ing" and its fourth full-length album will be released through Apple Music as a Dolby Atmos-supported space sound, and a special page will also be opened for collaboration between Seventeen and Apple Retail to mark the release of "Darl+ing."

Reporter Jeon Hyo-jin of jhj@donga.com