트레저, 수록곡 '다라리' 예사롭지 않은 인기에 주목
그룹 트레저(TREASURE)의 첫 미니앨범 수록곡 ‘다라리 (DARARI)’의 글로벌 인기 확산세가 예사롭지 않다. 빌보드, 스포티파이, 타이달 등 글로벌 플랫폼 팬들 사이 입소
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The global popularity of "DARARI," a song from the group TREASURE's first mini-album, is unusual.
The naturally occurring trend among global platform fans such as Billboard, Spotify, and Tidal seems to be heating up.
In fact, "DARARARI" is rising vertically.The song jumped to 97th place on the Spotify Global Top 200 chart.
Although the song did not have a music video or performance stage, it was a meaningful achievement following its first entry into the U.S. Billboard Global Excl. U.S. chart at 135th place.
In addition, "DARARI" is a cover of TIDAL's viral hit playlist.This means that it was the most sought-after song by platform users on social media.
The subscription-based music platform Tidal, which provides high-quality music services, is considered one of the indicators of preference in the mainstream pop market because of its greater share of European users than in Asia.
"Treasure is setting an amazing record with 'DARARARI'," said Jeff Benjamin, editor of Tidal and U.S. Billboard columnist. "It seems that the rise to number one in TikTok's trending song has had a big impact."
Treasure's "DARARI" is a refreshing R&B song based on a trap rhythm.Bang Ye-dam participated in writing and composing the song, and it was well-received for its combination of lyrics and exciting melodies that captured the hearts of those in love.
It became popular among global MZ generation and was used as a music for dance challenge within TikTok.The number of views on the videos with related hashtags has now surpassed 640 million views.
Treasure made a remarkable leap forward with the album 'THE SECOND STEP: CHAPTER ONE'.In addition to album sales, the company has achieved its highest performance day after day in various indicators such as music sources and YouTube.
Kim Ha-young, an online reporter, hayoung0719@kyunghyang.com
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